Hiding from the sun

Here in Asia you often see women walking around with umbrellas protecting them from the sun, or just about any item to keep their face in the shadow; handbags, jackets, folders... or just simply a hand or an arm if nothing else is found.
I was looking through some old photos from Marrakech and stumbled upon this one. I guess this must be the Moroccan equivalence to the Asian umbrella.^^